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Kenya’s Export Promotion and Branding Agency Flags Off Goods to Dubai EXPO

United Arab Emirates (UAE) is the main market for Kenya in the greater Gulf Cooperation Council (GCC) market that is comprised of Kuwait, Oman, Qatar, Bahrain, Saudi Arabia and United Arab Emirates.




Kenya Export Promotion and Branding Agency(KEPROBA) yesterday flagged off goods worth Kenya shillings 63 Million to Dubai in readiness for the upcoming World Expo that kicks off in October.

It is a journey that began in October 2019, when the Agency invited SMEs to express interest to participate in the Expo 2020 Dubai under a Programme called “The World Market Initiative Programme”.

Speaking during the flagging off, KEPROBA Chief Executive Officer Dr Wifred Marube said: “This is simply a Retail Commercial Kiosk at the Expo focused on Promoting Ethical Consumerism for the Expo Visitors to Purchase Unique Products, that are Cultural, High Quality and Ethically Produced.”

He noted the expo aims to promote products that are produced in ways that are not harmful to the environment or society, so at to ensure that producers are paid fairly and provided with suitable and safe working conditions.

“The Exhibits we are flagging off today for showcasing at the Expo 2020 Dubai have gone through a very rigorous vetting exercise to ensure they conform to the requirements and guidelines set by the Expo Organizers,” Dr Marube opined during the flag off ceremony held at the Agency offices.

United Arab Emirates (UAE) is the main market for Kenya in the greater Gulf Cooperation Council (GCC) market that is comprised of Kuwait, Oman, Qatar, Bahrain, Saudi Arabia and United Arab Emirates. Also worth noting is the fact that Kenya and United Arab Emirates have a signed a double-taxation avoidance agreement that exempts taxation for national carriers from UAE.

With the proximity to United Arab Emirates and a travel time of approximately 5 hours, Kenyan and UAE business people can use carriers such as Kenya Airways, Emirate Airlines and Etihad Airways all which operate between both countries hence creating a conducive environment for business, technological development and innovation, cultural exchange, tourism and trade, while also acting as a gateway to Kenyan products to the larger Middle East and Asian Market.

Kenyan Exhibitors still have a chance to showcase their products in the additional spaces secured for them and are encouraged to log-on to. to register to participate.

The Agency will also maximize on the Expo 2020 to link Kenyan exporters to other market regions such as the European Market, American and South American Markets.

Kenya Export Promotion and Branding Agency flagged off goods worth Kshs. 62,891,433.00 to Dubai as part of preparations for World Expo Dubai 2020 which kicks off in less than 100 days.

This is through the World Market Initiative (WMI), a retail opportunity provided by Expo organizers to participating countries that will enable exhibitors sell their unique and authentic products to Expo visitors during the 6-months period of the Expo.

“It is an initiative giving our visitors an opportunity to experience and purchase the best of Kenya from our Kenya country kiosk during the Expo. It is an opportunity to literally share the warmth of Kenya with the world,” said the Agency’s CEO Dr. Wilfred Marube.

The categories of goods being flagged off include coffee, tea, textiles, furniture, leather footballs, beauty products, coconut products, soap, sanitizers and assorted handicrafts. This exercise is being conducted by the Agency through a logistics firm named Africa Freight Systems Limited that will ensure the country kiosk is well stocked way before kickoff of the Expo that will run from 1st October 2021 to 31st March 2022.


Is Kenya Ready?

The export promotion and branding agency have already booked exhibition spaces, presented the overall program to Expo organizers, held various exhibitor briefings all in readiness for the Expo.

“The Road to Dubai is already on,” Dr. Marube added.

Also in place is a multi-Agency Committee in preparation for the Expo. The Committee has membership drawn from both public and private institutions including State Department for Trade, KEPROBA, representatives from Ministry of Foreign Affairs, Kenya Investment Authority, Kenya Tourism Board, Kenya Private Sector Alliance, Kenya Association of Manufacturers, Kenya National Chamber of Commerce and Industry, FPEAK, Fresh Produce Consortium, Kenya Flower Council, as well as Tea Board of Kenya.

Recently, Kenya shared a line-up of activities during the International Participants Meeting (IPM) that took place at Dubai Trade Centre from 4th to 6th May 2021 where over 370 delegates representing 173 countries attended.

The presentation which was made by Dr. Marube, who is also the country’s Commissioner General at the Expo highlighted Kenya’s planned activities for the entire 6 months and also dwelled on the planned activities during the KENYA WEEK Activities at the Expo which will run from 14th February 2022 to 18th February 2022.

Kenya Week activities which will be the climax of Kenya’s participation at the Expo include Valentines Day on ground activations with the theme “ From Kenya with Love” where Kenya plans to distribute 1 Million stems of roses and summer flowers to Expo participants; Kenya’s Counties and Economic Regional Blocs Day that will focus on investment opportunities available; Kenya National Day of Honour that will focus on cultural aspects as well as a business forum; Kenya GCC High-Level Trade, Investment and Tourism Forum; Kenya Cultural Day that will showcase Kenya’s cultural aspects.

Additionally, 18 Kenyan startups companies have signed up for the ‘Scale to Dubai’ Initiative, a global entrepreneurship programme which offers start-ups and small businesses, with a proven track record in their countries, an opportunity to scale to Dubai. Kenya’s participation was confirmed in May 2018and the Country’s theme is Feel the Energy. The World Expo Dubai 2020 theme is Connecting Minds, Creating the Future.

Participants will have an opportunity of having 2 years’ free works space, 2 years’ free visa and Business set up.

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Sahara Foundation Promotes Clean Energy With Sahara Impact Fund

The Sahara Impact Fund will provide seed funding of $5,000 each for successful finalists, including incremental funding access based on impact, reach and sustainability matrices targeted at supporting young social entrepreneurs in Africa.



Sahara Foundation, the corporate citizenship vehicle of energy and infrastructure conglomerate, Sahara Group, has launched the 2nd Cohort of the Sahara Impact Fund (SIF) and the Governance Unusual Program to support social innovators  creating solutions that increase access to clean energy and promote sustainable environments.

 The project reinforces Sahara Group’s commitment to bringing energy to life responsibly by connecting social innovators with opportunities that will enhance their contribution to eradicating energy poverty and enhancing environmental sustainability. The SIF is a strategic partnership involving Sahara Foundation, Ford Foundation, LEAP Africa and Impact Investors Foundation.

The Sahara Impact Fund will provide seed funding of $5,000 each for successful finalists, including incremental funding access based on impact, reach and sustainability matrices targeted at supporting young social entrepreneurs in Africa. In addition, the Fellows will have mentoring sessions with business leaders at Sahara Group and other private sector partners, to scale up clean energy and sustainable environment innovations.

The inaugural cohort of the SIF produced Fellows from Cameroon, Nigeria, Rwanda and Malawi who are spearheading transformative solutions through their businesses. According to Damilola Asaleye, Co- founder- Ashdam Solar “The learnings from the Sahara Impact Fund fellowship have become a daily guide for my organization to achieve our strategic plans of providing access to clean and affordable energy for all in Nigeria.”

“In addition to the seed capital, which was a great boost to my business, I have also built professional networks with like-minded passionate entrepreneurs from all over Africa,” said Ghislain Irakoze , Founder, Wastezon, Rwanda.

Pearl Uzokwe, Director, Sahara Foundation, said the Sahara Impact Fund and Governance Unusual program will reinforce ongoing conversations around increasing entrepreneurial capacity and inspiring a paradigm shift in governance through individual responsibility. “We are delighted to lead and join the quest of ensuring that no one is left behind when it comes to energy access and shore up expertise and capacity towards providing global solutions for environmental sustainability. We urge social innovators across Africa to apply to be part of this movement today,” she said.

Uzokwe said applications for the SIF are open from 9th May 2022 to 30th May 2022. “Full details of the application process are available across our social media platforms @iamsaharafdn and the Ujana Hub at Enquiries can also be sent to,” she added.

The maiden edition in 2021 exposed the ten (10) social innovator fellows to blended capacity building sessions in the form of workshops, webinars, immersion sessions, facility tours, cohort meetings, mentoring sessions, one-on-one strategy & finance sessions and Fire chat sessions.

Since inception, Sahara Foundation has implemented various projects across its locations in Africa, Europe, Asia and the Middle East, impacting the lives of over 2,000,000 beneficiaries, with youth accounting for over 50% of the beneficiaries.

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Asharami Synergy Targets 30% Aviation Fuel Market Share To Enhance Economic Growth



Asharami Synergy Limited, a Sahara Group Downstream Company, is investing in technology and innovative solutions to enhance its capacity to fuel seamless economic growth through operations in the aviation fuel market.

Asharami Synergy Limited, which is Nigeria’s first indigenous energy company to operate as an independent Aviation Fuel Marketer, controls about 25 percent market share in the industry, operating as the preferred aviation fuel market for local and international airlines.

Foluso Sobanjo, Head, Sahara Downstream Business, at a press briefing in Lagos, said investments in infrastructure, human capital transformation, quality, health,  safety, and environmental sustainability continues to drive service excellence in the organisation.

He said Asharami Synergy would leverage its technology driven supply chain efficiency across the Downstream value chain to deliver distinctive value and innovative solutions in the market. “We have been at the forefront of Oil and Gas enterprise in the West African region for over twenty years.”

In addition, “Asharami Synergy has a formidable presence in the sector, providing best-in-class fuel procurement and distribution solutions by utilizing innovative technology and improved efficiency across the downstream supply chain. Our quest for increased market share is borne out of our commitment to transforming the sector and spurring economic development,” Sobanjo said.

Asharami Synergy operates in four countries in the Africa and has a combined storage capacity of 81 million litres of Aviation fuel otherwise known as ATK.

The company has over 30 million litres storage capacity for ATK across various locations in Nigeria as well as a fleet of ultramodern bowsers spread across various locations, fueling the development and growth of the national and sub-regional economy by providing seamless access to safe and reliable ATK.

Sobanjo said “safety first and always” is the mantra that drives operations in Asharami Asharami Synergy, a development that has earned the company multiple International Standard Organisation certifications.

He said being a strategic partner of the International Air Transport Association (IATA) gives Asharami Synergy a global credibility that is driven by a statutory self-responsibility that propels its business operations in compliance with the highest global standards.

“Asharami Synergy has several ISO certifications; ISO 9001:2015 (Quality), ISO 14001:2015 (Environmental) and ISO 45001:2018 (Occupational Health and Safety). This reinforces our commitment to bringing energy to life responsibly in all our operations. Our mantra is Safety First, Safety Always, ensuring that the health and safety of our employees and other stakeholders remains top priority in all business operations,” he added.

Asharami Synergy is a vertically integrated and foremost downstream company in the West African region with established and formidable presence in the sector, providing best-in-class fuel procurement and distribution solutions by utilizing innovative technology and improved efficiency across the downstream supply chain for over twenty years.

The company emerged from a consolidation of Sahara Group Downstream Companies with interest in procurement, storage, and distribution of white products across Nigeria.

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Video: Oppo Reno 7 Launch



Did you miss the big launch? Here is Bahati the singer and his wife during the Monday virtual launch of the Oppo Reno 7 phone in Kenya.

The colourful launch gives  the phone a leverage in the market ahead of the rest.

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